As a global society, our environmental consciousness is only continuing to grow, making acknowledging and incorporating the value of sustainability into all aspects of our lifestyle of the utmost importance. What’s more, with a study led by Southern Cross University finding that 77% of Americans and Australians want to learn how to live more sustainably, it should come to an as little surprise to find that Eco-friendly technologies are also advancing, with a view to making green building the norm for the future.
With this in mind, it’s crucial that, as a real estate agent, you remain one step ahead of the game, concentrating your efforts on Eco-investments and learning how to effectively communicate the environmental ideology and benefits of this to prospective buyers. That’s why, in this article, we’re presenting you with four tips to help you sell to both the Eco-conscious home buyer and those looking to invest in their future.
Highlight Health Benefits:
Undoubtedly, building better, more Eco-friendly homes means improving the quality of life for those living within the green walls. This is due to the materials used to build green housing being free from volatile organic compounds (VOCs), which are known to be carcinogenic. Additionally, many of the building materials and paints used in conventional housing carry toxins that can contribute to moisture build-up. As a result, this can lead to mold that can cause health risks such as breathing problems and, in extreme cases, even cardiac arrests.
As such, when showing an Eco-home, highlighting the associated health benefits is sure to be a key selling point. Encourage prospective buyers to consider how valuable going green can be, not only for their mind and body but for their entire family, too.
Feature Financial Advantages:
Moreover, in addition to the numerous health and environmental benefits, be sure to focus on the similar financial advantages that come hand-in-hand when purchasing a green home. Eco-friendly homes typically utilize triple-pane windows, solar panels, and Energy Star appliances. While these features are maybe a little more costly to acquire (reflecting in the property’s sale price), in the long-term they actually make the home more energy-efficient and lower water consumption, reducing the cost of utility bills and monthly upkeep as a result.
Therefore, when it comes to selling a green home, emphasize the longer-term, tangible benefits to your clients and how an investment in the property will pay off through reduced household costs in the future.
Explore Environmental Effects:
When it comes to grabbing the attention of prospective homeowners, emotions play a pivotal role in the selling process. Fortunately, when it comes to selling Eco-friendly homes, the sustainable impacts of owning such a property are naturally attached with few negative connotations, often outweighing initial qualms regarding the price.
As such, it’s vital that you offer up plenty of examples of the environmental advantages of owning a green home, as this will provide prospective buyers the satisfaction of knowing they’re doing their bit to reduce their carbon footprint, increasing the likelihood of them being willing to pay a little safer in the knowledge that they’re protecting the planet.
Go Green Yourself:
As the buying process begins with creating a relationship between the agent and client, to be an effective and honest advocate of buying sustainable housing, you must lead by example—starting with your own business. As such, by ensuring the building where you’re based is Eco-friendly, you will be advertising yourself as trustworthy and reliable through your ability to use real-life, personal experience to help your clients make well-informed decisions.
By Team Sunita Developers,
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